Secrets to Taste and Quality

Interview with SUMIRE

■What made you want to use Mita Beverage's products
We are very particular about the taste of both food and drinks and have never decided, "Why don't we just use something like this?"
When we create a drink menu, our first priority is to create a product that is "closer to fresh fruit" which "coveys the natural taste to the customer."

We use Mita Beverage's products because they have the taste which we are looking for. When we order samples from various syrup manufacturers to see how they taste, Mita Beverage's products always make the final cut. We recognize not only the taste but also the fact that they can handle PB products as a major advantage. Other companies often turn us down due to the size of our lot size, but Mita Beverage is flexible and allows us to sell the drinks that we are very particular about their taste.

■Customer response to Mita Beverage products
The customer response to Mita Beverage's products has been very postiive because we are able to produce the exact taste that they are looking for. They often say, "No matter what I eat or drink, it taste good."
■Expectations for Mita Beverage in the Future.
Yakitori is the main food item in the Yakitori Restaurant Sumire lineup but it is difficult to creat a sense of the season with yakitori itself. In this case, we would like to create drinks that express a sense of the season.
Many fruits are clearly seasonal and using them in drinks creates a sense of season. We would like to continue to receive suggestions for seasonal items.