Company Information

Corporate Identity

As a group of independent adults,
we provide "Happiness" to our customers
and all people through food.
We will act as an indispensable company for society.

Our Company’s Significance

Our primary responsibility is to our customers around the world who use our products and services,
our suppliers who provide the resources to supply those products and services.
At the same time, we feel responsible for our markets, our families and others who support us,
and to all of them we are committed to providing for.
Above all, our first responsibility is to provide "Happiness" to all of them.

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To give shape to the dreams of our customers around the world.
We always think and act from the customer's point of view...

  • As Japanese people, we must make safe and heart-felt products that we can feed and give to drink to our children.
  • It must be handled promptly and correctly.
  • All activities must be honest and of qualitatively high standard to be compliant.
  • In order to maintain fair prices, we must always strive to lower the cost of our products.
  • Accurate and fresh information must be collected and provided.
  • In order to prevent food accidents from occurring, communication must be emphasized and efforts must be made to ensure product safety.
  • We must strive to develop new products and technologies that are recognized around the world while improving the quality of our existing products.
  • Each one of us must work for improvement every day, grow with our team and team members, and strive for the development of society.
  • We must treat with care the management resources given to us.
  • We must strive to promote mental and physical health.
  • Starting with food safety, efforts shall be made to acquire the skills, experiences, qualifications, and other competencies required for the work of each department.

And finally, as a self-supporting enterprise, to contribute to beneficial social programs and welfare,
participate in activities that contribute to the improvement of education,
generate appropriate profits, and accumulate for times of adversity, and pay appropriate taxes.

If I were to put it in my child's mouth.

Deliciousness that nurtures the future.
Mita Beverage was founded in 1924, at the end of the Taisho Era (1912-1926).
It was the year after the Great Kanto Earthquake.
The city was filled with the strong power of people trying to overcome the damage caused by the earthquake.
Mita Beverage will continue to work together with our customers in the future.

Made with our children in mind

This has been the basic philosophy of Mita Beverage since its establishment in 1924.
From the selection of raw materials to each and every manufacturing process, inspection, and logistics system,
we are thoroughly committed to manufacturing products that put quality first in terms of freshness, safety, and taste.

Giving shape to our customers' ideas

For example, you want to make a dessert using fruits you ate in a country you traveled to.
Leave it to us. Mita Beverage is always on top of the world's food-related information, not to mention beverages.
We will follow up with you from the procurement of raw materials to the creation of your menu.
We will help you to give shape to your ideas and imagination.

High-mix, small-lot production system

Mita Beverage responds quickly to the increasingly fragmented and diverse market trends.
All Mita Beverage products are manufactured in our own factory to ensure that the quality of our products is always at its best.
We respond to our customers' product development needs with a high-mix, small-lot production system.